Alys Marshall

Hello, I'm Alys.

Your friendly neighbourhood writer, with 8 years' experience writing for B2B and B2C brands agency-side. 

I'm a Swiss-content knife. 

That means I can help with everything from optimising landing pages for SEO and LLMs to interviewing execs in the C-suite, and ghostwriting articles on their behalf for publications like Forbes and The Drum. 

I'm comfortable with hyper-technical subject matter, and more importantly, comfortable with clients. 

Take a look at my articles page to see my words in action. 

What I do

I write for clients across the industry spectrum, on subjects as technical as process mining (or as simple as skincare). 

  • Thought leadership content & ghostwriting
  • Whitepapers, eBooks, data sheets & reports
  • SEO & GEO optimised content
  • Data-driven content strategy
  • LinkedIn strategy & profile optimisation
  • Human content & copyediting
  • AI content & copy editing

Leapsome •

Upward Feedback: 22 Employee Examples to Aid Development

The best leaders today actively seek input. Today, this is known as upward feedback: constructive input from reports to managers, which helps build trust, drive engagement, and signal that employees’ voices matter.With fewer than half of managers receiving formal management training,* upward feedback becomes a vital tool for real-time, on-the-ground development — and a way for leaders to grow based on how their teams perceive them.In this piece, we’ll explain why upward feedback matters in 2025 and exp...